Many businesses around the globe find ways to make their name ring a bell for their consumers. Some start with establishing their brand, which is the best way to embark on your journey in this field. On the other hand, the majority of companies fail to recognize the essence of having a formidable brand identity, which leads them to hang by a thread. That is why having a profoundly creative brand identity is a must.

Before delving into deeper details, brand identity, by definition, contains the visual components for your business. These elements are your logo, color palette, design trademarks, and even messaging through graphic solutions. All these visual assets serve as your primary identifier, leading the eyes of your audiences to your business alone.

When you think of branding, picture Nike’s iconic “swoosh,” Amazon’s remarkable logo, and Apple’s “apple” identity. These are the perfect and ideal representations of how branding can take you to a brighter future once you ace the challenge of forming a sound and reasonable brand identity.

Brands sway buyer choices by figuring out how to match the “self-image” of the target market. Marketing materials showcase consumer-desired routines and pleasure phases, which serve as emblems of what the company stands for and what it offers to its audiences. The reactions, mindsets, and feelings consumers have with the brand identity are added up to form brand perception. What makes a difference for brands is a favorable reputation among target customers; statistically, 77% of customers are more likely to recommend an entity to their peers after having an excellent experience with a business’s branding.

Building from this information, it is rational to say that a creative brand identity is a crucial part of any business. This aspect sets the mood, introducing your brand to the market, just like how you present yourself to other people based on how you talk, move, and interact. Hence, you need to stay on track and focus on how you will formulate a well-built and relatable brand through different graphic solutions.

What are Creative Visual Identity Solutions?

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To persist with this creative learning journey, here are some of the things that can guide you in elevating your creative brand identity. Do not forget to read them carefully and take in some key insights because they will benefit you in the long run. 

Logo Design

The creation of a logo is known as logo design. It is a top priority when creating your business’ brand identity because it is one of the first elements that most people notice about you. To be more precise, it’s a marketing tactic used by firms to make it simpler for customers to recognize their company and its offerings and to encourage them to invest in their goods as opposed to those of rivals. Logos can be simple typography with a mixture of colors. Other companies prefer having an icon in their logo, while most businesses try to mix and match the different types of logos like wordmarks, monograms, abstracts, mascots, lettermarks, pictorials, and many more. Having this in mind, you have to be critical about how you craft your logos. You can try different logo makers and tools online, such as logo background removers or remove bg tool to customize your own and make it more personal. There is always a wide array of choices out there; just explore.

Color Palette and Typography Selection

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Colors evoke numerous emotions that set the mood and overall appeal of a certain thing. Similarly, in branding, colors play an integral role as they make your brand complete, whether vibrant or monochrome. Colors that give off emotions are strong assets that can influence how people make decisions. On the other hand, fonts go beyond what meets the eye because, if done correctly, typography can connect you to your audiences on a different level. These visual elements are equally important for any brand since they help you be distinguishable and relatable at the same time. Font styles attract people’s reading attention while colors hook them and pique their interest. Therefore, try to discover different ways to make a complementary branding identity through these graphic elements, and you will be surprised at how efficient and powerful these two are in giving you success.

Brand Storytelling

Everyone wants to hear stories that are familiar and unique at the same time. This irony of brand storytelling is something that you need to know because it is vital to making your business more human at its core. Brand storytelling is the process of touching people for various purposes. It can be entertaining, informative, emotional, or persuasive. You can frame your messaging in limitless possible ways. However, you always need to stand by what you believe in—your core values, objectives, and long-term goals. You need to tell stories that are aligned with what you have envisioned and what you want to achieve. You want to resonate with your target market and encourage them to patronize what you offer all at once. Hence, you must master the art of telling your narratives in the most creative, genuine, modern, and sympathetic tone possible. They will love you if your branding is always connected to them; just trust the process.

Photography and Video Content Creation

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Photos and videos are traditional and staple content that your brand can put out there for your audiences. These are the types of materials that you can execute for your social media presence. In terms of pictures, you can have a single post on Instagram or Facebook, which can gain traction if you make it catchy, relatable, and highly creative. For videos, you can try to produce some vlogs based on what your brand is doing, like behind-the-scenes shoots, tutorial videos, Q&A-type clips, reels, and many other selections. In improving your production of these kinds of content, you can go with automated tools accessible online. You can try Canva, Renderforest, and other tools that are searchable and affordable in the digital space.

Combining Digital and Traditional Visuals

The combination of digital and traditional visuals is rampant nowadays. Many artists prefer to blend these two assets to create more impactful and engaging graphic design solutions for brands and audiences. Drawing and sketching are two traditional ways of crafting designs. And now, you can also do these processes digitally with the help of different online applications, both free and subscription-based. The good side of having them combined is that this can tell your market that you are fond of exploring and discovering ways to improve your design for their benefit. Also, this initiative can help you come up with a totally modern, all-encompassing, and effective brand identity.

Building a Corporate Identity Guide 

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Once you have a strong and creative brand identity, you need to build a corporate identity guide that you can share with your partners. These key visual references will serve as their ultimate guide in following your brand’s image and to avoid disrupting the identity you project to your audiences. This corporate identity guide includes the things that they can do and cannot do with your logo, fonts, colors, and other visual assets. This handbook-like material will help them to follow the consistency you are practicing and the image that you are protecting.

Creative User Experiences 

If you are a brand that has different engaging activities or initiatives for your audiences, then their user experiences are the first thing that you should prioritize. You need to zero in on the creative user experience and give them the best that you can offer to garner more engagement, subscriptions, sales, or whatever you are trying to fulfill. In doing so, you must know what they want and research their consumer behavior. After that, apply your data to your graphic design solution process. Then, gather more people to support your branding, and let the audiences feed their satisfaction and desires through your websites or marketing tactics. After all, you need to remember that creativity serves as an impetus for you to attract more people. Hence, brainstorm, research, test your work, and make it work!

Creating Consistent Style Profiles Across Platforms 

You will never depart from your brand mission once you practice the art of consistency. For brands that are starting and established in this industry, penetrating different platforms is important. Thus, being consistent with your branding across all channels is a rule that you must not break to avoid confusion. If your colors on Facebook are yellow and black, then your Instagram feed should also manifest the same. If you are trying to create a minimalist page, then your website should reflect the same. Everything must come together harmoniously for you to create a lasting impact, no matter where you are or what campaign strategies you will execute.

Visualizing Strategic Goals with Custom Illustrations  

Illustrations are emerging as efficient visual assets for laying out all your brand’s objectives and strategic goals. These illustrations help you visually digest complex information that words cannot convey. You can resort to graphs, SMART charts, and different types of illustrations that can explain your progress, plans, strategies, figures, and other complicated data into digestible and reader-friendly materials. Besides, creative and personalized illustrations are also becoming part of the graphic design solutions of many creatives because they are proven and tested as well-ordered and effective elements in designing that get the interest of many audiences.

Utilizing Motion Graphics to Stand Out

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Today, numerous innovative graphic design solutions are emerging online that can help your brand catch the eye of the populace. Before, a photo or video can suffice but now, many people look for something new and more interactive. Thus, this point is where motion graphics take the center stage. These graphical assets that have actions will assist your brand to stand out because it is a unique way to connect with audiences. Through different strokes, movements, and activities, you can grab people’s attention and let them dig deeper into what you are doing as an entity. Motion graphics can be an animated version of an image, a GIF, advanced editing of subjects, and a more 3D and immersive experience. You can try different Adobe software like Photoshop and After Effects. You can also visit Cinema 4D and Blender. 

Supplementary Tips to Maximize Brand Power Through Creative Visual Identity Solutions

To have an exceptional and creative brand identity, here are some additional tips that you can consider to power through your business’ visual package. Take note of these points because they can support your endeavors and take your branding to greater heights.

Create a strong visual identity that captures your brand’s essence

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Streamlined and creative. These two components help your business create a strong and unique visual identity. Having these qualities in mind can assist you in championing your goal of capturing as many audiences as possible. You can draw more audiences when you have reputable graphic designs and elements that have a high recall. Brands like Apple, Tesla, and even Starbucks have strong visual recognition that requires little to no brand campaigns because of how established and formidable they are in the market. Thus, you need to come up with a brand identity that cuts through the noise, something different, and a design that can make people say “Wow!” in an instant.

Take advantage of using visuals in branding

Visuals are the primary assets of every brand in pushing through their objectives and goals, may it be for engagements, new product launches, or something fresh for the audiences. Hence, capitalizing on graphics in branding your business is critical, and executing them with authenticity must be a top priority. In fact, according to Stackla, in 2021, 88 percent of the public will opt to support or explore brands that manifest authenticity and relatability through their visual materials. Therefore, you should take advantage of various graphic design solutions to level up your game and cut through the noise at all times.

Use custom illustrations can help strengthen your brand message 

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Logos, font styles, colors, and videos are the most in-demand design assets for brands. However, you should also take into consideration the power of customizable illustrations. These digital drawings, or vectors, can make a huge difference in your output because they are flexible, minimalist, modern, and trendy. You can always check online for inspiration or try various graphic design solution tools for assistance, such as Drawkit or Inkscape. Once you know how to leverage these automated tools, you can efficiently speed up your work and strengthen your brand identity.

Apply the Best Practices for creating an effective logo design and use of color palettes

Like, in the previous point, an effective logo and combination of colors can take your brand to different places. Logos serve as the number one identifier for most brands, making them a core element that you must craft with passion and a goal in mind. On the other hand, colors are also another component that can set you apart from other businesses. McDonald’s, Disney, and Coca-Cola are only a few brands that outstandingly utilize colors to make their names known and knowledgeable worldwide. Hence, applying the basics and best practices concerning branding through graphic design solutions can advocate your business’ success and will undoubtedly unlock your marketing and digital goals.

Conclusion

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A creative brand identity is a must-have in any business. It is one of the key deciding factors that sets you apart from your competitors. Therefore, you must strongly plan and establish your brand right from the start of your operation. You can always turn to different graphic design solutions to assist you in your creative journey.

You can always start with your name, colors, emblems, and other elements that can make you stand out from the crowd. The challenge here is always thinking of something unique, catchy, and relatable for a brand’s identity. If you are up to this challenge, then you better start moving and take these lessons with you!

Author’s Bio
	Vy, Removal.AIVy is a content writer for Removal.AI– an AI tool used to remove bg from images for social media, eCommerce, web, app development, and marketing automation. She loves to share her insights about tech, AI, and marketing.