How does the SEO service work?
SEO (Search Engine Optimization) is optimizing a website or webpage to improve its visibility and ranking on search engine results pages (SERPs). SEO services generally include a variety of techniques and strategies aimed at helping websites rank higher in search engine results for relevant keywords and phrases. How SEO Services Work:
1. Keyword Research – The first step in any SEO campaign is to identify the keywords and phrases that your target audience is searching for. SEO professionals use a variety of tools to conduct keyword research and analyze search volume, competition, and relevance to your business. What is a keyword? It is a word or a group of words that people type to search to find your products. For example “best food in Phuket”, “restaurants in Phuket”, “Phuket restaurants” etc. We make keyword research for you and list all the possible keywords. So you can choose the best ones. We also help to determine them. For our SEO clients, we make suggestions. We check the keyword density, if not used or not used enough in the website content, we recommend adding more keywords. Also, it’s a good idea to extend the domain for the long term like 5 years. So Google thinks you are serious. We do SEO in English, so you will need to make the website multilanguage first.
2. On-Page Optimization – On-page optimization optimizes your website’s content, structure, and meta tags to make it more user-friendly for search engines. This includes optimizing title tags, meta descriptions, header tags, and URLs, and ensuring your content is high-quality, informative, and relevant to your audience.
3. Technical SEO – Technical SEO involves optimizing the technical aspects of your website to improve its performance, speed, and accessibility. This includes optimizing page structure, internal linking, mobile compatibility, and page speed.
4. Off-Page Optimization – Off-page optimization builds quality backlinks to your website from other trusted websites. This helps improve your website’s authority and reputation in the eyes of search engines.
5. Content Marketing – Content marketing involves creating quality, informative, and engaging content such as blog posts, infographics, and videos to attract and retain your target audience. This helps improve your website’s visibility and authority on search engine results pages.
6. Analytics and Reporting – SEO services typically include regular reports and analytics to track the progress of your SEO campaign. This includes monitoring your website’s rankings, traffic, and conversion rates, and adjusting your SEO strategy as needed. We send an SEO report every month for clients to see how the rankings are going. There is no contract, so the clients can stop at any time you want. So, if they do SEO, there is no guarantee to be on the 1st page because it depends on many factors. We will do our part to create traffic to clients’ websites. But there are other factors that they will need to do, or they can hire us to help them do. Here are some examples of what needs to be done:
- Good content (unique content, not copy and contain target keywords)
- Onsite SEO (we do this before we start, so it’s included)
- Social media accounts (FB, IG, Youtube. We recommend being active on social media and always linking the posts to the website. It’s also very good to have a Youtube channel and keep uploading videos.)
- Blog posts: We recommend writing blog posts and posting regularly. 2-3 posts a month would be good.
- Extend the domain for min 5 years.
- Google Map location and reviews.
Conclusion: SEO services include a variety of techniques and strategies aimed at increasing your website’s visibility and ranking on search engine results pages. By optimizing your website’s content, structure, technical aspects, and backlink profile, and using analytics and reports to track progress, SEO services can help improve your online presence and drive more targeted traffic to your website to steer.